You’ve got a great audience, long-term customers and business is booming. As a business owner, it doesn’t get much better than that. But that doesn’t mean you should forget about innovating and making things even better.
With every technological advance, there are new opportunities that mean your business could be growing faster and your customers could be made even happier.
In order to keep growing, businesses need to constantly be moving forwards. We believe that eLearning plays a massive part in how businesses streamline processes and keep their customers informed and engaged.
Here are the top five ways that your business can benefit from investing in eLearning.
Employee onboarding made simple
If you’re a nationwide or worldwide business, you need to ensure consistency when you’re onboarding new staff. With digital content that explains your business and the roles of your new starters, you’ll be guaranteed that all staff receive a high quality induction experience when they join your company.
What’s more, rather than bury new starters in a deluge of pamphlets, procedure manuals and paperwork on day one, it’s much more likely that your digital content will be watched by your staff. They can work their way through it in their own time, revisit modules as necessary and you have a digital record of their progress.
New processes for your processes
Educating staff on processes can often feel like a necessary evil. Whilst eLearning won’t necessarily change that, you can streamline how you teach your processes and measure the success of your training.
Let’s take training on compliance, health and safety training or job-specific training for example. Investing in re-usable videos and digital content, means you save your staff time and your business money in the long run. Using the right platform, you can support this training with tests to assess staff understanding and ensure they’re educated to the required standard.
New product launches
When your business launches new products or services, the world is going to hear about it. Your staff need to be able to answer any questions your customers have about your new offering. Whilst this can be done internally in different stores or offices, creating digital explainers can make this faster whilst providing accurate, approved information from a high level.
The impact of this learning means that your staff are in lockstep at the time of new product launches and your customers can make better-educated decisions when they’re shopping. In the longer term, better customer and staff engagement makes it more likely your customers will come back to shop again. Win-win!
Development of your people
Implementing all of the ideas above for eLearning will help the continuing professional development of your team. As individuals, they’ll continue to evolve and upskill thanks to your business and your commitment to their progression.
As well as having a better workforce, you’ll likely have a more committed team. In a world where staff retention is becoming harder and harder, this is extremely valuable to business owners.
The more valued your staff feel, the more likely they are to stick around within your business. Ensuring they’ve got access to education at all times is an easy win that may just make a big difference.
An improved customer experience
The content you created internally about new products or services can be repurposed for new customers. This could be in the form of micro-content that replaces paper instructions, or even longer-form content for use on your social media platforms.
Your customers can hop online and find the answers to questions, check out how-to guides and continue loving your products for longer. The better eLearning content your business provides, the more likely it is customers will buy into your ecosystem and keep coming back for more. Apple is a great case in point!
Let us ease your transition to eLearning
The rise of eLearning continues. You’ve wanted to dip your toes in the pool – but you’re not sure how best to start. That’s where we come in!
It’s our job to help thriving organisations invest in eLearning that’s diverse, inclusive and accessible. With our help, businesses can provide a better user experience for their customers and ensure they keep coming back to you.
Ready to talk to one of our experts? Click here to schedule a call and discover how we can help you.