England Golf are the governing body for amateur golf England and are dedicated to the growth and sustainability of the sport
Grow The Game
Introducing new golfers to the sport, helping to drive participation and club membership and spread the word that golf is accessible, fun and family friendly.
Support Clubs
Helping clubs be as strong as possible, ensuring that the sport is ready to face the future.
Organise Competitions
Competitions for individuals, teams, men, women, young and old; for all abilities and at venues across the country.
Develop Talent
Help the best amateur golfers to develop their potential to become world class professional players, like Justin Rose, Tommy Fleetwood, Charley Hull, Georgia Halland Melissa Reid.
The Challenge
Wanted eLearning
England Golf wanted our honest thoughts on the content and if it would work online?
As the session wasn’t mandatory it needed to be valued and as interactive as possible for those who were use it.
They were creating new workshops for informal golf club volunteers and wanted to include an eLearning version as part of the offer.
They scoped out how they wanted the eLearning session to look and feel, before discussing the idea with a few agencies.
Limited Experience
Having only created one other eLearning session at the time. They didn’t have much experience with eLearning and welcomed some creativity and ideas to bring it to life.
Replicate Ethos
The attended workshops were very interactive and encouraged attendees to discuss opportunities and develop their own ideas to grow in their clubs. Our challenge was to try and replicate this ethos in the eLearning session.
Needed To Be Valued
They were conscious that volunteers probably won’t want to spend more than 45 minutes on this at one time
England Golf needed a blended learning solution. As it wasn’t viable to put on attended workshops across the whole country.
The Solution
Interactive
We were able to create an interactive eLearning session that engaged the user and encouraged them to think about their situation and tasks to bring out the solutions required at their particular club.
Vibrant and relaxed
The look and tone created for the session is vibrant and relaxed, which reflects where they want all golf clubs to get to.
Flows well
The session also flows really well and provides a diverse mix of avenues to get the user thinking and subtly impart the learning upon them.
Take a look
The course was created in Articulate Storyline and features a diverse mix of avenues to get the user thinking and features a vibrant and relaxed feel throughout.
The Result
It’s still early days and therefore it will be a little while longer before England Golf can judge the impact of Golf Heroes project. However, the response so far has been great and people like the approach that England Golf have taken.
The course is one of a number of mechanisms England Golf are using to show that their values the work of volunteers.
England Golf want every new club volunteer in golf to be able to access support from England Golf and the Golf Heroes eLearning has ensured this is now reality.
The upshot of the eLearning course means that new golfers will also be getting a better experience in clubs, as volunteers will have the know how to provide a great welcome and supportive learning journey.
The response so far has been great and people like the approach that England Golf have taken.
